The Secret to Building an Unstoppable Athletic Program
A library of motivational resources to help you develop winners on and off the field
Everyone Wants to Build a Winning Program
BUT, There is a Problem ...
The Road to Success is Deceiving
In a study done at Harvard University, they proved that
Only 15% of our success is determined by our aptitude (our talents and capabilities)
and 85% of our success is determined by our ATTITUDE
Are you one of the best coaches in the state at coaching attitude?
You can be and we can show you how...
We Want to Help You Be Successful
What Do We Offer?
Motivational Resources for Coaches
A library of motivational stories, videos, and tools for coaches to use with their teams.
Addresses today's Social Issues, what you need to know as a coach, and how to help your players.
There are two types of education - one teaches us how to make a living, the other teaches us how to live - Coaches teach young people what it takes to live in a challenging world.
- D.W. Rutledge
Your Plan For Success
Get Access to Hundreds of Stories, Videos, and Downloadable pdfs designed specifically for Coaches (with more being added each month)
Look through the different topics and find the story, video, or tool that fits what you need.
Use the story, video, or tool with your team whenever you need it. It could be after practice, during a team meeting, or during your allotted time for character development.
"A coach will impact more people in one year than the average person will in an entire lifetime."
Life is short. Don't let Opportunity pass you by.
You were meant for Greatness. You were meant to Change Lives.
Who Are We?
In the 1980's something magical started to happen at Judson High School in Converse Texas. State Championship Appearances became a regular occurrence for nearly two decades. Under Head Coach D.W. Rutledge, the Rockets were in 7 State Championship Games and 3 Semi-Final Games over the course of 10 straight years. They won 4 of those State Championships. Coach Rutledge's son Clint was a quarterback on two of those teams.
As a result of their success, Coaches came from all over the nation to try and learn their Secret.
What the coaches discovered though, was not what they expected. The secret was not in what offense or defense the Rockets were running. It was not in how they ran sprints or lifted weights. The secret existed in a room above the gym known as "The Classroom."
It was in the classroom where Character lessons were taught, the importance of Attitude was emphasized, and Leaders were born! Leadership became a way of life at Judson and the torch was passed year after year from one class to the next.
The lives that were changed as a result of the program at Judson became living proof that the Coaching profession and sports in general are one of the most powerful teaching tools we have in our society. Those lessons are needed now more than ever. In 2016, Clint Rutledge joined his Father D.W. Rutledge (the architect of the Judson Program) and they formed Rutledge Development.
Through speaking engagements, consulting services, and product development, Rutledge Development equips coaches to connect the dots between Success in Sports and Success in Life.
We invite you to come and see the secret for yourselves!
WHAT PEOPLE SAY
Athletic Director, Northside ISD
The Coaching at its Core Program alone has been an invaluable resource for us as we work to equip our Coaches for Success. The Coaching profession needs these resources. Given the challenges we are facing as a society, we need more coaches than ever that are Coaching Beyond the Game!
Athletic Director, New Braunfels
The Social Issues and Challenges our kids are facing today cannot be ignored. We need our teachers and coaches to come along side them and be a calm voice of guidance. Resources like Coaching to Change Lives are extremely important.
Athletic Director, McKinney ISD
The vast majority of Coaches who get into the profession have a heart for kids. We need those Coaches more than ever. Coaching a game is only a small part of what we do. Coaching to Change Lives is at the heart of what Coaching is all about.