top of page


Lesson for Coaches

Dynasties.... what is their secret? How do teams go on runs of success that cement their names in history? The New England Patriots, The San Antonio Spurs, Alabama, Clemson, Highland Park, Odessa Permian, Converse Judson, Celina, Allen, Lake Travis, and so on. Are they just more talented than everyone else year after year, and it is as simple as that, or is there something else?


As much as sports fans disagree on things, just about everyone can agree that it is not always the most talented team that wins titles. If it is not talent, then what is it? Is there a common link in all Championship Teams? The answer is yes, and it is summed up in one word - ATTITUDE

Zig Ziglar once shared a statistic that would forever change the approach of one young coach who would go on to lead one of the most historic dynasties in Texas High School football history. The statistic was this - In a study done at Harvard University, they showed that in any task you undertake, only 15% of your success is determined by your talent. 85% of your success is determined by your attitude. As the young coach thought about it for a while, he began to realize the truth in that statement, and he recognized the life changing power it held. He realized that he was spending all of his time coaching talent and very little coaching attitude. A simple question came to his mind - What would happen if we became the best coaches in the state at coaching attitude?

He and the other coaches on the staff put that theory to the test. They began to sell their players on the importance of attitude. They took them through self-evaluations, they taught them how to properly set goals, and they discussed the importance of character. Everything they did from January through December pointed back to the importance of attitude. The results were almost instantaneous. Within a year, they were in the semi-finals. The next year they won the State Championship. In one ten year span they were in 7 State Championship games, and they won 4 of them. It all pointed back to the day they started coaching attitude.

What are you doing to coach attitude with your players? What are you doing to develop a positive attitude in your own life? You cannot effectively coach one way and live another. Players will see right through that. If you expect them to show up to practice with a positive attitude, then you need to show up with one as well. Here is the best news in all of this: when you start coaching attitude, you don't just win more games, you change lives. You give your kids tools that they can use for the rest of their life. Your impact will go far beyond their high school athletic career. It will affect how they raise their families, excel in their jobs, and impact their community. 

The next 3 weeks will be focused on developing your attitude. We do this by utilizing the process that determines who we become. The process goes like this: the things you put into your mind on a daily basis (what you read, watch, and listen to) determines how you think. How you think determines the choices that you make. The choices you make determine the habits you develop and the habits you develop determine the person you become. We are all a product of our habits. So, the best way to develop a positive attitude is to control what we put into our minds.  


This program is designed for coaches, but it can easily be adapted for you to use with your teams as well. Every day we will give you something positive to think about that you can also send to your players. Sometimes the best way to learn is to teach. We encourage you to use the day planner that accompanies this program. Think through the questions and answer them in the spaces provided. Buy in to the importance of attitude, sell your players on it, and watch it have a powerful impact on everything you do. 

Audio Lesson - This is Good
Click Here to Listen

Discussion Questions
Do you naturally look on the positive or the negative side of things?

When it comes to your day-to-day attitude, are you an asset to those around you or an obstacle others must overcome?

Video Lesson - The Rock in the Road
Click Here to Watch

Week 1


Quote - In a study done at Harvard University, they showed that in any task you undertake, only 15% of your success is determined by your talent. 85% of your success is determined by your attitude.

Think on This - You have control over the single most important factor that determines your success in anything you want to do.

Choose to - Identify three things you are thankful for today and remind yourself of those things throughout the day today

Journal Question - Do you believe you can control your attitude? Why or why not?


Quote - A positive attitude gives you power over your circumstances instead of your circumstances having power over you.

Think on This - Your circumstances do not define you. Your attitude defines you.

Choose to - Identify one thing you are learning in your current circumstance and the positive result that can come from that

Journal Question - Do you tend to let your circumstances control your attitude? How can you change that?


Quote - A positive attitude may not solve all your problems, but it is the only option to get you out of your problems.

Think on This - Everyone has problems. You are not alone in that. The quickest way to solve any problem is to think, learn, grow, and adjust. Instead of focusing solely on the problem, focus on the attitude you need to solve the problem. 

Choose to - Concentrate on what can be done to solve your problem rather than the problem itself

Journal Question - Do you believe attitude is the single most important factory in the success of anything you do? Why or why not?


Quote - A positive attitude is contagious, but don't wait to catch it from others. Be a carrier. 

Think on This - The attitude you choose to have today will have a positive or negative impact on everyone you come into contact with.

Choose to - Make at least 3 people smile today

Journal Question - Does you attitude cause you to be someone others want to be around or does it cause you to be someone others want to avoid?


Quote - A great attitude becomes a great mood which becomes a great day which becomes a great year which becomes a great life.

Think on This - You can't control the future, but you can control your attitude today, which will determine your future. 

Choose to - Have a great attitude today and let tomorrow worry about itself

Journal Question - Do you think you can consistently have a bad attitude and still have the life you want? Why or why not?

Week 2


Quote - Our attitude towards life determines life's attitude toward us

Think on This - There will be positive and negative things that happen today. You have the power to choose what you focus on.

Choose to - Find someone doing something good today and tell them about it

Journal Question - Are you currently getting the results in life that you want? What role does your attitude have in your current situation?


Quote - Be so positive that negative people can't stand to be around you

Think on This - If you hang around negative people, you will become a negative person. If you hang around with positive people, you will become a positive person. 

Choose to - Have a conversation with someone today who is a positive person

Journal Question - When people are done talking to you, do they leave enouraged or depressed? What can you do to encourage someone else today?


Quote - If you don't like something, change it. If can't change it then change your attitude

Think on This - You don't have to be a victim of your circumstances. You have the power to choose your response to anything life throws at you.

Choose to - Encourage one person today who is facing a challenge

Journal Question - What is a current situation that you would like to change? What role does your attitude play in changing that situation?


Quote - Having a positive attitude is asking how something can be done rather than saying it can't be done.

Think on This - Somewhere out there is solution that is waiting to be discovered.

Choose to - Spend 10 minutes brainstorming ideas on ways to make your current situation better

Journal Question - What is a goal that you would like to accomplish? What can you do today to take a step towards making it happen?


Quote - Life is 10% what happens to me and 90% how I react to it.

Think on This - The quality of my life will be determined the response I choose to have to different situations.

Choose to - Recognize one situation today where you can choose to respond in a positive way

Journal Question - How do you typically respond when things don't go your way? What would you like to do to change that?

Week 3


Quote - Attitude is more important than the past, than education, than money, than circumstances, than what people say or do. It is more important than appearance, giftedness, or skill. 

Think on This - Your attitude is more important than your appearance, giftedness, or skill and you can choose your attitude

Choose to - Identify one thing you want to accomplish today and the attitude you will need to make it happen

Journal Question - Do you tend to place more value on money, circumstances, other people, or giftedness in determining your success rather than your attitude?


Quote - We have a choice everyday regarding the attitude we will embrace for that day

Think on This - You have the power to decide what kind of day today will be

Choose to - Look for the good things that happen today and make a mental note of them

Journal Question - What can you start doing on a regular basis to start the day with a positive attitude?


Quote - We cannot change the past. We cannot change the fact that people will act a certain way. We cannot change the inevitable. Then only thing we can do is play the one string we have and that is our attitude. 

Think on This - You cannot change the past, or how people act, so refuse to let those things affect the quality of your life today.

Choose to - Encourage at least 3 people today

Journal Question - How often do you let your past or other people determine your attitude towards the future? What, if anything, would you like to do differently when it comes to that?


Quote - A bad attitude is like a flat tire. You can't go anywhere until you change it.

Think on This - The attitude you choose day after day becomes a habit just like any other habit

Choose to - Identify 3 things you are looking forward to today

Journal Question - Where is your attitude currently taking you?


Quote - The longer I live the more I realize the impact of attitude on life

Think on This - What have you learned about Attitude in your lifetime?

Choose to - Share what you have learned with someone younger than you

Journal Question - Do you agree with this statement? What has life taught you about attitude?


Listen to stories and lessons from the original curriculum along with interviews from some of the top coaches in the profession.

Stories and Lessons from the Original Curriculum

bottom of page